The SEO and Social media new trends are creating new work profiles. I assume that SEO and Social Media needs to have a perfect marriage, otherwise you will have problems and ultimately you will fail. I did some research and came out with a list that tries to reflect the new challenges of the present web. These new waves / challenges are indeed giving space for very exciting and complex profiles that mix different features and qualifications and open new perspectives for creative and multi-skilled people. I decided to produce a list of key qualifications and experience necessary for any team working in SEO and Social Media.

The list has 23 items. Have a look:

1. Knowledge in languages, advertising, marketing, graphics, web development, communications, English, IT, anthropology, history or related.
2. Be a natural networker
3. Passion at doing research
4. Excellent writing skills
5. Multilingual skills (the English is very important)
6. Ability to crank editorial and technical writing
7. Has work experience or training in advertising, PR, online marketing or similar field
8. Proficiency with Publishing, Microsoft Office, Google, Video and any social media platform features and products.
9. Dedicated to blogging and use of Facebook, Twitter and other social media websites
10. Be updated and adore to be the first to know
11. Be able to understand the power of feed marketing
12. Demonstrate creativity and document immersion in social media
13. Demonstrate ability to map out a marketing strategy and then drive that strategy proven by testing and metrics
14. Experience sourcing and managing content development and publishing
15. Ability to jump from the creative side of marketing to the analytical side, being able to demonstrate why their ideas are analytically strong
16. Management experience
17. Discretion to identify threats and opportunities in user generated content
18. Understanding of social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…
19. Possessing functional knowledge or some experience with HTML/CSS
20. Knowledge of SEO search engine optimization including basic keyword research. Name and tag all posts based on research…
21. Excellent verbal and written communication skills and ability to work individually on a project or in a team environment
22. Eagerness to meet and exceed objectives and take on more responsibility
23. Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines