There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location – business location, customer relationship, capacity of innovation and being ahead… Over the last 5 years the major shifts in marketing and web have been towards a direction of: Web 2.0, The Long Tail, Peer production, crowd sourcing and now sourcing, global scalability in most Read more […]