The truth about business, entrepreneurship or any form of organised activity is not about simply profit, it is about creating value. The creation of Value is the ultimate goal for any venture, company, business model and even government or politic party whatever its dimension, location or strategy. Recently Richard Branson an entrepreneur known for its eccentricity and smart way of managing an ever evolving disruptive brand said: “Capitalism has “lost its way” and financial profit should no longer Read more […]