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Top 30 technical business SEO and Social Media requirements for a website

By Dinis Guarda  /  18 Feb 2011  /  0 comment

SEO is critical for the success of any business strategy online. It is the holistic mix of good practices and the correct set up for the technical part of a website and its interaction with strategy and content. There are a lot of names for SEO but ultimately it is about good practices that have to do with consistency and ethical best practice. In order to have a SEO work in progress and a strong business case any business has to do their home work first. That homework is about the DNA setting Read more […]

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Twitter Is the Web Real Time Search and Much More

By Dinis Guarda  /  03 Feb 2011  /  0 comment

Twitter with 200 Million users is, at the moment, the web real time search. Twitter reaches 200 million users and 110 million tweets per day . If you put on the top of that the fact that the Tweets are appearing in Google and Bing search queries it becomes even bigger its impact. But last not least, is the snow ball effect through all the other tools, widgets, and websites aggregated in the Twitter network. Eric Schmidt accepts, as stated in an interview to Wired magazine UK,  that Google has Read more […]

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Building A Holistic Web Social Media strategy Approach That Delivers Results

By Dinis Guarda  /  21 Jan 2011  /  3 comments

Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally! Holism Read more […]

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7 insights for a strong 2011 Social Media, SEO and PPC strategy

By Dinis Guarda  /  07 Dec 2010  /  1 comment

A new year is coming soon and with it new goals and thinking about new efficient ways of directing businesses, marketing and strategies. This small article articulates an elaboration of a 7 short list of key ideas and insights for social media, SEO and PPC strategy for 2011. 1. Define clear roles, guidelines and goals for each discipline in the overall marketing, business and communication strategy. Social Media, SEO and PPC are critical but need different approaches, resources and efforts. 2. Understand Read more […]

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7 web and social media ideas that needs to be addressed now!

By Dinis Guarda  /  04 Mar 2010  /  0 comment

Things on the web are always changing and your web action and strategy needs to change with it. So I went through a list of 7 web and social media ideas that needs to be addressed ASAP, now! Most of these ideas are already in use, thought not full developed and its real dimension / power is still not 100% visible. These ideas are great opportunities for business and to look very seriously. And to start let us remind Winston Churchill: “There is nothing wrong with change, if it is in the right direction” The Read more […]

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in the future there is the rainbow

Trends that shift the Future of web, media and marketing (Social)

By Dinis Guarda  /  31 Jan 2010  /  0 comment

Trains come and go and the web, media and marketing landscape is going through very serious new trends coming. In order to understand these shifts and trends let us start with some truly mindboggling pieces of data surrounding the web and mainly the social web main present players and the way they are putting the self guided consumer – prosumer – in the center of web, media and marketing: • Facebook claims that 50% of active users log into the site each day. This would mean at least Read more […]

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23 Key Qualifications and Experience necessary for any team working in SEO & Social Media

By Dinis Guarda  /  29 Oct 2009  /  4 comments

The SEO and Social media new trends are creating new work profiles. I assume that SEO and Social Media needs to have a perfect marriage, otherwise you will have problems and ultimately you will fail. I did some research and came out with a list that tries to reflect the new challenges of the present web. These new waves / challenges are indeed giving space for very exciting and complex profiles that mix different features and qualifications and open new perspectives for creative and multi-skilled Read more […]

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