The perception of things, it is like a landscape from the top of a plane. Perception is a map of senses, acknowledgments and self awareness. In a world of technology, social media, real time information, Twitter, Facebook, Google, infinite knowledge… you and me sometimes forget the basics about who you and me are. What is our own personal strategy. Not the one of the 300 average friends we have in Facebook. Not the ones of the culture we are born, the language, the settings of our corporative data. Read more […]
Fall in Love with what you like to do, and do it. Make sure you start now! Now is yours! A new year is there and although I am not a particular person taking too much notice to public holidays or dates i decided that I will focus in what I love to do and will make sure I will do it. I have come to the conclusion that the happiest people I have met and the professionals I have been working with are the ones that put their heart in the things they do. And they are both enthusiasts in their personal Read more […]
A new year is coming soon and with it new goals and thinking about new efficient ways of directing businesses, marketing and strategies. This small article articulates an elaboration of a 7 short list of key ideas and insights for social media, SEO and PPC strategy for 2011. 1. Define clear roles, guidelines and goals for each discipline in the overall marketing, business and communication strategy. Social Media, SEO and PPC are critical but need different approaches, resources and efforts. 2. Understand Read more […]
A short preamble I am not going to be politically correct in this post. A lot has been said about Google and Facebook privacy online so I decided as well to ad my opinion and I though about doing it in a way to cut it sharp and going direct to the point. My thinking is that online, in the web environment there is no privacy. Sorry to be so harsh but it is a fact. Some arguments for this thesis will follow up. In a great post Facebook Privacy who Care Mark Cuban goes for a lot of subjects I completely Read more […]
There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location – business location, customer relationship, capacity of innovation and being ahead… Over the last 5 years the major shifts in marketing and web have been towards a direction of: Web 2.0, The Long Tail, Peer production, crowd sourcing and now sourcing, global scalability in most Read more […]
Social media and new web social tools and platforms faster than in any time of history became part of human life and are here to stay and are part of our daily life. And one just needs to live and adapt and evolve bearing that in mind.
Things on the web are always changing and your web action and strategy needs to change with it. So I went through a list of 7 web and social media ideas that needs to be addressed ASAP, now! Most of these ideas are already in use, thought not full developed and its real dimension / power is still not 100% visible. These ideas are great opportunities for business and to look very seriously. And to start let us remind Winston Churchill: “There is nothing wrong with change, if it is in the right direction” The Read more […]
Trains come and go and the web, media and marketing landscape is going through very serious new trends coming. In order to understand these shifts and trends let us start with some truly mindboggling pieces of data surrounding the web and mainly the social web main present players and the way they are putting the self guided consumer – prosumer – in the center of web, media and marketing: • Facebook claims that 50% of active users log into the site each day. This would mean at least Read more […]
The SEO and Social media new trends are creating new work profiles. I assume that SEO and Social Media needs to have a perfect marriage, otherwise you will have problems and ultimately you will fail. I did some research and came out with a list that tries to reflect the new challenges of the present web. These new waves / challenges are indeed giving space for very exciting and complex profiles that mix different features and qualifications and open new perspectives for creative and multi-skilled Read more […]