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Trends in Personal branding and the social media graph

By Dinis Guarda  /  04 Jun 2011  /  0 comment

World of evolving social and technological behavior and interaction relation The beginning of the Twentieth century created a world of continuous evolving social and technological behaviour and interaction relations. Also it brought the advent of a time of accelerating mutation, where moments of new trends come with crisis and shift of paradigms. Within this world Personal branding became critical. Personal branding is necessarily the process whereby each person and their respective careers are Read more […]

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Building A Holistic Web Social Media strategy Approach That Delivers Results

By Dinis Guarda  /  21 Jan 2011  /  3 comments

Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally! Holism Read more […]

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Building a Social Media Machine and Strategy

By Dinis Guarda  /  10 Jan 2011  /  0 comment

Business and media worldwide are working hard in the questions and challenges that Social Media brought with it. Web evolved from a close network of IPs into a web wide open system where Search and Social Media environment have overthrown almost everything and it is irreversible to have a strategy and to create a social media machine if you are a business. And this bring a lot of concerns how to manage a social media strategy and how to behave on a Social media world. The first question to ask: Read more […]

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7 insights for a strong 2011 Social Media, SEO and PPC strategy

By Dinis Guarda  /  07 Dec 2010  /  1 comment

A new year is coming soon and with it new goals and thinking about new efficient ways of directing businesses, marketing and strategies. This small article articulates an elaboration of a 7 short list of key ideas and insights for social media, SEO and PPC strategy for 2011. 1. Define clear roles, guidelines and goals for each discipline in the overall marketing, business and communication strategy. Social Media, SEO and PPC are critical but need different approaches, resources and efforts. 2. Understand Read more […]

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