There is a continuous big shift in the web and it has mainly to do with the velocity of technology and its interactivity with the sources of content and the way it is distributed through the social graph. Looking between the difference and evolution between traditional media channels and the digital channels: Web, Mobile, Tablet-Touch, apps; the main changing and chain reaction happens at the level of content and its interactivity and velocity of technology answering to the social graph of internet Read more […]
Twitter with 200 Million users is, at the moment, the web real time search. Twitter reaches 200 million users and 110 million tweets per day . If you put on the top of that the fact that the Tweets are appearing in Google and Bing search queries it becomes even bigger its impact. But last not least, is the snow ball effect through all the other tools, widgets, and websites aggregated in the Twitter network. Eric Schmidt accepts, as stated in an interview to Wired magazine UK, that Google has Read more […]
Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally! Holism Read more […]
Business and media worldwide are working hard in the questions and challenges that Social Media brought with it. Web evolved from a close network of IPs into a web wide open system where Search and Social Media environment have overthrown almost everything and it is irreversible to have a strategy and to create a social media machine if you are a business. And this bring a lot of concerns how to manage a social media strategy and how to behave on a Social media world. The first question to ask: Read more […]
Sometimes you just need to remember all the small things that make you happy. Why do you smile, what relaxes you? In my case I try to do it though the way I think. Thus i use to do some quizzes about myself and my own way of thinking. Thus today I just want to publish a small poem I wrote that I try to read as often as possible. So today I am not going through a any reflection about web trends, marketing, strategy, social media, technology. I am going just to free my poetic soul. Hope it works for Read more […]
The perception of things, it is like a landscape from the top of a plane. Perception is a map of senses, acknowledgments and self awareness. In a world of technology, social media, real time information, Twitter, Facebook, Google, infinite knowledge… you and me sometimes forget the basics about who you and me are. What is our own personal strategy. Not the one of the 300 average friends we have in Facebook. Not the ones of the culture we are born, the language, the settings of our corporative data. Read more […]
Fall in Love with what you like to do, and do it. Make sure you start now! Now is yours! A new year is there and although I am not a particular person taking too much notice to public holidays or dates i decided that I will focus in what I love to do and will make sure I will do it. I have come to the conclusion that the happiest people I have met and the professionals I have been working with are the ones that put their heart in the things they do. And they are both enthusiasts in their personal Read more […]
A short preamble I am not going to be politically correct in this post. A lot has been said about Google and Facebook privacy online so I decided as well to ad my opinion and I though about doing it in a way to cut it sharp and going direct to the point. My thinking is that online, in the web environment there is no privacy. Sorry to be so harsh but it is a fact. Some arguments for this thesis will follow up. In a great post Facebook Privacy who Care Mark Cuban goes for a lot of subjects I completely Read more […]
Social media and new web social tools and platforms faster than in any time of history became part of human life and are here to stay and are part of our daily life. And one just needs to live and adapt and evolve bearing that in mind.
Trains come and go and the web, media and marketing landscape is going through very serious new trends coming. In order to understand these shifts and trends let us start with some truly mindboggling pieces of data surrounding the web and mainly the social web main present players and the way they are putting the self guided consumer – prosumer – in the center of web, media and marketing: • Facebook claims that 50% of active users log into the site each day. This would mean at least Read more […]