Did you ever meet a mermaid or a siren in your life? Well I did and trust me it was the craziest experience in my life. Mermaids and sirens are mythological creatures that sink the fishermen and navigators. They are beautiful and sensual people (ladies in my case, or attractive borderline situations) disguised as passions and love affairs that come to your life and suddenly move everything. These creatures or situations have a strong spell, they hypnotize and drive you towards a border (a cliff) Read more […]
Business and media worldwide are working hard in the questions and challenges that Social Media brought with it. Web evolved from a close network of IPs into a web wide open system where Search and Social Media environment have overthrown almost everything and it is irreversible to have a strategy and to create a social media machine if you are a business. And this bring a lot of concerns how to manage a social media strategy and how to behave on a Social media world. The first question to ask: Read more […]
Fall in Love with what you like to do, and do it. Make sure you start now! Now is yours! A new year is there and although I am not a particular person taking too much notice to public holidays or dates i decided that I will focus in what I love to do and will make sure I will do it. I have come to the conclusion that the happiest people I have met and the professionals I have been working with are the ones that put their heart in the things they do. And they are both enthusiasts in their personal Read more […]
A short preamble I am not going to be politically correct in this post. A lot has been said about Google and Facebook privacy online so I decided as well to ad my opinion and I though about doing it in a way to cut it sharp and going direct to the point. My thinking is that online, in the web environment there is no privacy. Sorry to be so harsh but it is a fact. Some arguments for this thesis will follow up. In a great post Facebook Privacy who Care Mark Cuban goes for a lot of subjects I completely Read more […]
There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location – business location, customer relationship, capacity of innovation and being ahead… Over the last 5 years the major shifts in marketing and web have been towards a direction of: Web 2.0, The Long Tail, Peer production, crowd sourcing and now sourcing, global scalability in most Read more […]
I am currently travelling through Latin America and I am passionated by its genuine energy and activity. Getting out of Uruguay, from its magical Capital Montevideo in direction towards the capital of Tango and the Paris of the South Hemisphere, Buenos Aires I am astonished with all the kindness of people and I see a lot of new potential in here. With a population of over 586 million people Latin America (stats from 2009) this market represents a huge opportunity. It is a community of people speaking Read more […]
Trains come and go and the web, media and marketing landscape is going through very serious new trends coming. In order to understand these shifts and trends let us start with some truly mindboggling pieces of data surrounding the web and mainly the social web main present players and the way they are putting the self guided consumer – prosumer – in the center of web, media and marketing: • Facebook claims that 50% of active users log into the site each day. This would mean at least Read more […]
The SEO and Social media new trends are creating new work profiles. I assume that SEO and Social Media needs to have a perfect marriage, otherwise you will have problems and ultimately you will fail. I did some research and came out with a list that tries to reflect the new challenges of the present web. These new waves / challenges are indeed giving space for very exciting and complex profiles that mix different features and qualifications and open new perspectives for creative and multi-skilled Read more […]