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What Means The Web Social Technological Reality

By Dinis Guarda  /  02 May 2011  /  0 comment

What means the advent of web social technological reality in a Search and Social daily life? The web is increasingly a mix of Search and Social features. Since the manifest about web 2.0 from Tim O’Reilly a lot has happened and at the moment the differences between what is social or not is almost invisible. At the moment the web universe, whether we call it internet or web has expanded towards a social platform of technologies. These technologies include the search powerful mathematical algorithms, Read more […]

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Building a Social Media Machine and Strategy

By Dinis Guarda  /  10 Jan 2011  /  0 comment

Business and media worldwide are working hard in the questions and challenges that Social Media brought with it. Web evolved from a close network of IPs into a web wide open system where Search and Social Media environment have overthrown almost everything and it is irreversible to have a strategy and to create a social media machine if you are a business. And this bring a lot of concerns how to manage a social media strategy and how to behave on a Social media world. The first question to ask: Read more […]

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in the future there is the rainbow

Trends that shift the Future of web, media and marketing (Social)

By Dinis Guarda  /  31 Jan 2010  /  0 comment

Trains come and go and the web, media and marketing landscape is going through very serious new trends coming. In order to understand these shifts and trends let us start with some truly mindboggling pieces of data surrounding the web and mainly the social web main present players and the way they are putting the self guided consumer – prosumer – in the center of web, media and marketing: • Facebook claims that 50% of active users log into the site each day. This would mean at least Read more […]

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